Business Launch Event

DHA Suffa University (DSU) facilitates students on the road to a successful career. Whether it be preparing for a job market or starting their own business. At DSU many students have launched their business through the Center for Entrepreneurship and Innovation Development (CEID).

For any startup, their business launch is one of the biggest milestones and the most exciting day for their business. Founders take all measures to make it memorable. Due to the covid-19 pandemic situation, holding a grand physical launch has become difficult. But at DHA Suffa University (DSU) we make things happen. Covid-19 did not stop our startups on their journey. Holding an exciting launch event was made possible by an alternate live online launch event.

On 12th June 2021, the Computer Science department at the DSU in collaboration with the Center for Entrepreneurship and Innovation Development (CEID) organized a launch event for eleven businesses initiated by students. This event marked a milestone in the journey of the new businesses and students very enthusiastically prepared for this big day. Their excitement and passion were clearly evident by their preparations. Invitations were extended not only to family & friends but guests from the industry were also invited.

Students joined the online event well on time where more than 100 guests joined in to cherish their big day. The event started with the first team launching their business with the name ‘Qafila’ selling an exclusive range of footwear followed by the next team launching their business with the name ‘Grand Motors’ dealing in used cars targeting customers who want quality but at an affordable price. Launching an exclusive range of gadgets for the youth ‘Midnight Enterprise’ brought in a stylish range of products like earphones, watches, and more. ‘My Choice’ launched an elegant range of kids wear whereas ‘Stunning Clothing’ launched a trendy clothing range for adults. Valuing the needs of women ‘Jewelry Palace’ introduced an elegant range of jewelry. Stationary is an item that is always needed by everyone and looking at this need ‘EcoTone’ launched their range of stationery products. Keeping in view the growing need for computer and accessories ‘E-Mart’ launched their product related to computer and accessories. Realizing the need for books and to cater to the affordability problem of the lower-income group ‘Used Books’ launched a business of buying and selling of used books. Catering to the taste buds ‘Vittels’ launched a range of scrumptious food items including shakes and frozen foods. Last but not least came in a different kind of business with the name ‘Dhoondo’. They did not offer any product rather they offered a service. Being computer science students they used their software development skills and developed a tool for the convenience of customers doing online shopping. Through this tool, customers can easily find the right product for the right price.

All these businesses displayed their products while giving superb presentations through lively videos and live chats. Some businesses attracted the attention of the audience by offering discounts on their products. The event not only served as a milestone for the businesses but the customers also experienced an amazing time. Throughout the session, the audience was engaged in talking to the businesses asking queries about the products, and even placed orders.

The event was one of a kind as being online it delivered all the flavors of an offline business launch event. All the teams received great applause from the guests.

Last but not least we would like to extend a big shout-out to our sponsor DJ Pizza for the support.