Workshop on Real Estate Marketing

DSU Professional Development Centre recently conducted a workshop on “Real Estate Marketing”. Dr. Javeria (Ph.D. Construction & Architecture) and Mr. Azam Mairaj (Subject Expert and Author) facilitated the workshop. Giving a detailed insight on how Real Estate Marketing helps the integration of property management, development, and investments, the workshop covered buyer’s demographics, psychographics, and attitudes that are essential to marketing research, planning, segmentation and targeting. The program was attended by professionals from Paragon Constructions, DHA Karachi, DHA Bahawalpur, Defclarea, and various other prominent Real Estate Agencies in the city.

 

Trip to Gorakh Hill Station

DSU Alumni Relations Department has always been keen on building relationships with alumni for their life-long development through the DSU network. To strengthen this bond, the Alumni Relations Department arranged a two day trip to the Gorakh Hills Station. The trip took place on January 12th and 13th, 2019, and proved to be a great success due to the enthusiastic input and feedback received both from the participant students and alumni. The two-day excursion was not only a work-break for many, but also served the purpose of uniting and strengthening the DSU network. Situated at an elevation in the Kirthar Mountains of Dadu city, Gorakh Hills station, also known as the Murree of Sindh, provides scenic and mesmeric views of dawns and dusks, and captivate its admirers at night through the luminous-bright stars that lit the sky. All twenty-one participants of this adventurous trip enjoyed rolling on jeeps to the hilltop, the scenic views, the bonfires, folk musical night, and cold and chilly breeze of the Gorakh Hills. From Wahi Pandi to Gorakh, from Gorakh to Sehwan, and from the tomb of Lal Shahbaz Qalandar to back to Karachi; the participants of this trip rejoiced and appreciated the efforts of DHA Suffa University Alumni Relations and DHA Suffa University for arranging a safe and secure environment and for providing a great opportunity for the alumni to connect, relive, and wallow in nostalgia of their DHA Suffa University life.

Mentee Training

With the belief of grooming the students and providing them with a practical insight, along with academic excellence, DHA Suffa University launched the Corporate Mentorship Program for its final year students of Management Science Department. The first Mentee training on “Professional Etiquettes and Personal Grooming” was conducted on Monday, 17th December 2018 in DHA Suffa University. It was conducted by corporate trainer, coach, and mentor: Mr Ali Saeed. The students thoroughly enjoyed and learned the practical skills of corporate grooming and interacting. The sessions were very interactive and engaging. At the end Dr Faryal and Ms Subeika thanked the audience and Mr Ali Saeed and looked forward to many more such sessions and the formal start of the program from Spring 2019.

Workshop on Human to Human Marketing

DSU Professional Development Centre conducted a workshop on Human to Human Marketing. Ahmed Jamal (Trainer, Faculty DSU & IBA, CEO Mexim International) facilitated this workshop. Giving a detailed insight on how Human to Human Marketing creates an authentic connection between your brand and its customers, the workshop extensively covered topics like customer engagement strategy, and customer acquisition and retention approaches. Talking in detail about eCommerce and introducing the human element, the faculty leveraged their experience as marketer, distributor, and trader to introduce the participants to uncertainty and planning for possible futures and outcomes while planning the engagement strategy. The program was attended by professionals from Attock Cement, Engro Corporation, Master Motors, HBL, etc.

Journey of Roshni Rides and How to Deliver a Winning Pitch

On 11th December 2018 DHA Suffa University’s Center for Entrepreneurship and Innovation Development invited a global speaker and CEO of “Roshni Rides”, Ms Najeeha Farooqi to present a talk on the ”Journey of Roshni Rides and How to Deliver a Winning Pitch”. “Roshni Rides”, is the winner of the 2017 Hult Prize and received an award of $1 million. Ms. Najeeha conducted the session in a very interactive way by discussing the ingredients of a winning pitch while taking the audience through the journey of “Roshni Rides”. The purpose of this session was to discuss a live case of an entrepreneurial journey in the Pakistani business environment and to understand how Pakistani startups overcome barriers and continue the uphill journey. This was a very lively session where the audience was very much involved and raised very intelligent and thought-provoking questions.

Winning Interviews and CV Building (Training)

Training on Winning Interviews and CV Building was organized by Ms. Tehseen Azhar for the students of Management Sciences on 29th November’18 featuring Ms. Sidrah Raza who is currently working as a Head of HR at Arpatech Pvt. Ltd. Miss Raza is a Certified Human Resource Professional having an experience of industries including IT, Automobile and Retail industry. The objective of the training was to provide techniques that how you interact with others, demonstrate your skills in a crowd and solve problems on the spot. The first half of the training focused on critical success factors for effective interviewing. Later, she explained how to produce an effective CV that will give you a better chance of being successful in your search for a job. At the end, students were also given certificate for participation.