Danyal Mohiuddin

Online Session on “Marketing in the Age of Corona”

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Professional Development Centre at DSU conducted a discussion session on “Marketing in the Age of Corona” with Mr. Omar Abedin (Group Chief Marketing Officer Imarat Group – Imarat/ Graana/ Agency 21/ PropSure).

Mr. Omar discussed different aspects of marketing in the context of the current situation. He shared about why there is a need of marketing, and how companies need to balance between CSR spending and Mktg communication spending. He also discussed how the 4Ps of Marketing needs to evolve in the current scenario, and how it’s all the more important to be available on digital.

The conversation ended on the sensitivities in marketing messaging in the current climate and how you can build your personal brand these days. The session ended on a live Q&A round and was attended by professionals from all walks of life. Please see full video below and feel free to share.

Danyal Mohiuddin

Session on Entrepreneurial Ventures

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Shell Pakistan recently conducted a highly informative and engaging session on Entrepreneurial Ventures at DSU. The session was organized by our Professional Development Centre where Mr. Imran Azeem from Shell Tameer guided the young minds on how to transform business ideas into sustainable long term ventures. He also talked about how to approach the financial and investor search stage leading to increased avenues for business growth. Mr. Azeem is Manager Training & Development in Shell Pakistan and leading “Shell Tameer BSOM Cohort 2020”. Mr. Azeem also talked about preparing their “Business Models Pitch” around focused areas of Energy Solutions, Technology Innovation, Empowering Women and Sustainable Social Change.  He guides students as an entrepreneur and shared the pivotal points to keep in mind while entering this area.  The session was part of the DSU’s EPC (Enhancing Professional Competency) Sessions where we endeavor to provide our students with a real-world connection to the concepts and tools taught in our classrooms for an in-depth understanding. The session concluded with an interactive Q&A round.

 

Danyal Mohiuddin

PDC Workshop on Customer Centricity

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A workshop was recently conducted by DSU Professional Development Centre on Customer Centricity – A key Driver for Growth. The workshop facilitator was seasoned professional and trainer Mr. Farooq Shaikh (CEO Bablefish Consulting) who has a diverse experience of over 20 years in consumer, pharma, retail and telecom. In his session, he shared how putting customers and their needs as the number one priority as a business ethos pays off in the long run. Talking about potential areas for growing brands, the trainer shared case studies on how the world most successful brands became customer centric as a means of unprecedented growth. The day long workshop also included group exercises and discussions and ended with a team exercise where participants applied the concepts and ideas that they were taught in the light of their current roles. The workshop was attended by professionals from DIB, Attock Cement, Soneri Bank, Abbott Pharmaceuticals, Hilal Foods, Pakistan Railways, Vinci Cosmetics etc to name a few, and was very well received. The second round of this workshop will be conducted soon. Please watch this space for updates.

 

 

Danyal Mohiuddin

EPC Session on Data Science

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An Enhancing Professional Capacities (EPC) session on Data Science and its Applications was recently arranged by Professional Development Centre for the students of DSU. Ms. Behjat Qurban, Head of AI & Analytics, Learning & Development Lead, Deloitte UK and Konain Qurban, CEO, Frontier Technology Institute addressed a class full of keen students wanting to know more about the real world applications of this data science. The speakers talked about the emerging field of Data Science, its prospects in Pakistan and globally along with the benefits and challenges it offers to institutions and corporations. Drawing from her experience at Deloitte UK, Ms. Behjat also shared interesting anecdotes on how data improves long term performance and how it should be documented and stored for better decision making. The session concluded with an interactive Q&A round.
This EPC session was conducted as part of the University’s mission to make the curriculum more current and industry-relevant, by inviting practitioners who share their professional knowledge and insights on application of the concepts taught in our classrooms.

 

 

 

Danyal Mohiuddin

Workshop on ‘Essential Selling Skills’

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DHA Suffa University recently organized a 2-day workshop on ‘Essential Selling Skills’ conducted by Mr. Kamran Saeed(Sales Trainer & Consultant). Participants from different organizations like GBM Group, F&D International, Surfaces, IBL Unisys, and Sayeed International, attended the training.

The training included understanding the modern-day buyer to building a long-term relationship with your prospects.

Given the positive attendee feedback, a second round of this training has been launched for February next year. More details at: https://www.facebook.com/events/565761684169679/

 

 

Danyal Mohiuddin

Workshop on Blogging & Article Writing

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We are done with our 4-week ‘Blogging & Article Writing’ workshop by Shahzaib Shaikh (contributor to different magazines.)

The participants were awarded certificates by Mr. Faisal Quraishi, senior Editor at a renowned media group. The participants presented their blogs, they prepared in the 4-week workshop based on different topics. Mr Faisal advice them with the best industry practices and shared a number of internship opportunities too.

It was a great hands-on experience for all the participants and now they’ll continue blogging having a number of visitors on their respective blogs already.