The Basics of Digital Marketing & Facebook Advertising

October 18, 2019/in Uncategorized /by Danyal Mohiuddin

The Basics of Digital Marketing & Facebook Advertising

Date: 7^th November 2019

Time: 9:30 A.M – 2 P.M

WORKSHOP INVESTMENT PKR 5000

Register Now

Venue: Executive Lecture Theatre, DHA Suffa University

About the Program:

Digitization and technology have changed the way people buy and sell. Digital marketing is all the more important for entrepreneurs in this day and age because of the recent surge in competition for small business owners resulting in the need to help them generate more leads and sell faster at a lower cost than traditional marketing. Additionally, the enormous amount of data that digital marketing tools may collect may help plan future marketing campaigns. This is why small businesses need to learn how to build and sustain a competitive edge on digital channels to stay on the top of their marketing and selling the game.

This half-day workshop is focused on educating such businesses about the scope and opportunities digital marketing provides for growth and increase in sales. The workshop will also talk about how Facebook can be a great marketing platform for brands who want to promote their products/services but don’t have large budgets required in conventional marketing. The trainers will be focusing on how to use the AIDA model to create a digital marketing funnel on Facebook to reach your audience at the right time with the right story.

Coverage Areas:

Topics covered during the session would be the following:

– Transitioning from traditional to digital marketing.

– Understand what’s digital and the opportunities/scope it presents.

– Difference between digital and social media.

– Key components of digital marketing.

– Digital channels you can advertise on.

– Understanding Facebook: An overview of its tools, opportunities and scope.

– The potential for paid ads and different tools.

Key Take-Aways:

After attending this workshop, attendees will have a sound understanding of the following:

– Components that can be used to build a digital strategy.

– Right medium and tools are available to grow as small business owners.

– Insight on how to build a buyer persona for their brand and how to target them via Facebook with the right creatives and stories at the right time.

– Different ad and business tools Facebook provides.

Who Should Attend?

Home-based entrepreneurs (female or male), students, and entry to mid-level marketers, subject-matter enthusiasts.

For registrations contact Professional Development Center Oﬀ Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi

Phone numbers: 021 35858610, 0345-2183952, 0303-2117909

Email Addresses: workshops.pdc@dsu.edu.pk, s.hashmi@dsu.edu.pk, taha.alam@dsu.edu.pk

Workshop On Executive Group Coaching for L&D and HR Professionals

October 14, 2019/in Uncategorized /by Danyal Mohiuddin

3 – Hour Session On

Executive Group Coaching for L&D and HR Professionals

Date: 21st November 2019

Time: 6 P.M – 9 P.M

WORKSHOP INVESTMENT PKR 5000

Venue: Executive Lecture Theatre, DHA Suffa University

PROGRAM OVERVIEW:

The purpose of this program is to help HR & Learning Development Professionals create an executive coaching and mentoring culture and framework within their organizations. EXECUTIVE COACHING is focused on changing MINDSETS, ATTITUDE and BEHAVIOUR of employees to assist in driving RESULTS

COVERAGE AREAS:

• Setting HR goals

• How to conduct and deliver executive coaching

• Creating a culture for learning and development through executive coaching

• Overcoming HR conflicts and challenges

• Enhancing performance and getting better results

• Fostering a culture and framework for executive coaching and mentoring

KEY TAKE-AWAYS:

After attending the session, participants will have a sound understanding of the following:

• How to set HR Goals and overcome challenges via executive coaching

• How to be an executive coach

• How to create an executive coaching and mentoring culture

• How to use executive coaching tools

WHO SHOULD ATTEND?

• HR and L&D professionals (all levels)

• Subject matter enthusiast

Trainer – Sheeraz Nasim Khan

Executive/Business Coach

Sheeraz is a WEALTH & BUSINESS COACH who is often known to clients as ‘THE ENABLER’. He is also an entrepreneur, investor and author. His expertise and experiences of 13 years are in multiple industrial areas that include: Business Coaching, Management Consulting, Financial services, Investments, Energy and Advertising. His coaching areas include:

• WEALTH COACHING

• BUSINESS COACHING

• LEADERSHIP & EXECUTIVE COACHING

• PERFORMANCE COACHING

• SALES COACHING

• SKILL DEVELOP & BEHAVIORAL COACHING

• LEARNING & INTELLIGENCE COACHING

Sheeraz has also been running and building a successful coaching firm for the past 2 years now and has extensive experience working in the banking and investments sector. He has been coaching Leaders, Entrepreneurs, Executives and Coaches. He has mentored coaches in building their performance and practices and has also done consulting, training and executive coaching in organizations, with a keen focus on measurable results and unlocking life-changing insights. Sheeraz works on Optimizing client’s unique strengths, where the emphasis is to create an experience of Culture Change, Performance, ‘Intrapreneurship’ and Business Impact.

• The above fee includes refreshments, facilities and equipment.

• Since pre-program reading is required, it is strongly advised to send the nomination(s) at least 8 working days prior to the program.

• Preferred mode of payment is by demand draft, pay order or crossed cheque in favor of DHA Suffa University.

• Your participation will be confirmed after receipt of full payment.

• DSU Professional Development Centre will be announcing more programs other than the ones listed above.

• DSU Professional Development Centre reserves the right to change the content, fees and dates at any time.

• Group discounts apply.

For registrations contact Professional Development Center Oﬀ Khayaban-e-Tufail, Ph-VII (Ext.), DHA, Karachi 021 35858610, 0345-2183952, 0303-2117909 workshops.pdc@dsu.edu.pk s.hashmi@dsu.edu.pk taha.alam@dsu.edu.pk