Workshop on Real Estate Marketing

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DSU Professional Development Centre recently conducted a workshop on “Real Estate Marketing”. Dr. Javeria (Ph.D. Construction & Architecture) and Mr. Azam Mairaj (Subject Expert and Author) facilitated the workshop. Giving a detailed insight on how Real Estate Marketing helps the integration of property management, development, and investments, the workshop covered buyer’s demographics, psychographics, and attitudes that are essential to marketing research, planning, segmentation and targeting. The program was attended by professionals from Paragon Constructions, DHA Karachi, DHA Bahawalpur, Defclarea, and various other prominent Real Estate Agencies in the city.